Improving Your Amazon.Com Rankings


Rankings... they are either a marketer's greatest friend or worst enemy. Despite what you lot may believe, having a blend of positive too negative reviews tin travel inwards your favor.

Upon releasing the minute edition of my book, SEO Made Simple (second edition), I received closed to meaning insight into how books are ranked on Amazon.com. Based on vendor feedback too viewing actual results, I was improve able to create upwards one's hear why my book's ranking changed on a regular basis. If you lot always wondered how books are ranked on Amazon.com, you lot may desire to follow along.

As you lot know, Amazon provides a Sales Rank for each item inwards its catalog to exhibit how it is selling. The lower the Sales Rank number, the higher the sales are for that item item inwards a specified period.

I direct keep look Sales Ranks updated on an hourly footing to reverberate recent too historical sales of every item sold on Amazon.com, too many factors must hold out taken into trouble concern human relationship when monitoring your book’s Amazon.com Sales Rank, including what fourth dimension of 24-hour interval it is too how many people direct keep purchased books during that time. This makes the algorithm a fighting challenging to decode simply makes feel when trying to evaluate a books popularity.

Because of this, a item item’s Sales Rank does non absolutely reverberate its sales. While monitoring your book’s Amazon.com Sales Rank may hold out helpful inwards gaining insight into the effectiveness of your marketing campaigns too other initiatives to drive mass sales, it is non an accurate agency to rails your book’s sales.

At the destination of the day, getting a overstep sales rank on Amazon is relative to your book's sales compared to others inwards your category. If in that place was an slowly agency to teach a overstep ranking, no i would hold out able to concur onto the overstep spot. The best advice I tin laissez passer on you lot is to promote your mass using a launch engagement - driving every bit many people every bit you lot tin to purchase the mass on a unmarried 24-hour interval - too and thence managing a sustained marketing travail over time. From my perspective, that's actually the exclusively agency you'll always generate online sales over the long term.

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