Marketing Lessons From Netcars.Com

This calendar week I had the pleasance of interviewing Louis Rix, Marketing Director from Netcars.com - one of the world's fastest growing online automotive sites. In this interview, Louis non solely provides unopen to insight into how he's winning large with online marketing, but also provides helpful online marketing tips whatever job concern tin sack usage to increment leads as well as online sales.


1. Hi Louis, say us well-nigh your electrical flow purpose at Netcars.com?
Currently inwards my purpose equally marketing manager of netcars.com I handle the relationships with our PR Company, SEO Agency as well as Design Agency (everything passes through me). I operate closely with our internal PPC Manager as well as link edifice team. I am also responsible for reporting to the board on a monthly footing with all novel as well as ongoing developments.


2. How has Netcars.com changed it's online marketing strategy over the past times few years?
We’ve solely been established for 12 months. However, inwards that fourth dimension we’ve covered a massive amount of ground. We convey a really complex PPC displace that tin sack itemized downward to a “T”.  We convey also launched Facebook advertising; competitions to grow our fan base of operations as well as increment website traffic. Twitter has been a corking tool for us to usage from both a BtoB as well as BtoC indicate of stance as well as we’re constantly engaging with our audience. Linkedin Advertising is also used to create fix awareness as well as drive sign ups. As a job concern nosotros also invest heavily inwards natural search. We operate amongst a really accomplished SEO Agency but nosotros also convey internal link builders.

3. What are the iii most effective online strategies you've used to fuel Netcars.com's amazing growth?
The iii biggies are: PPC, SEO, Revenue Share Partnerships.

4. What's the biggest challenge you lot human face upwards when it comes to online marketing?
Staying ahead of the game/competition inwards natural search. Constantly re-engineering our site from a user 24-hour interval of the month indicate of view.

5. Do you lot anticipate whatever pregnant changes coming to online marketing inwards the close future?
The huge growth of Social Media advertising as well as the huge ascent inwards the release of people accessing the meshing through their mobile/smart phones is leading to large increases inwards mobile advertising. Gamification is also a hot topic at the moment.

6. What did you lot exercise previously inwards your professional person life that prepared you lot to last the Marketing Director for Netcars.com?
From 2001 to mid 2010 I ran www.carfinance247.co.uk with my blood brother Reg. Car Finance 247 is a successful automobile finance broker/dealer that operates nationwide inwards the UK. I yet ain this job concern with my blood brother but due to our commitments with our novel corporation nosotros convey a administration squad inwards identify that command the job concern as well as study into us both. While running Car Finance 24/7 I was inwards command of all online marketing (Affiliate, SEO, as well as PPC). This is where I learned as well as honed all of my skills that convey enabled me to successfully adjust to my novel role.

7. How volition Netcars last on the cusp of alter for online marketing? Do you lot conception to bring together the gamification trend?
At Netcars we’re constantly on the spotter for new, exciting marketing ideas. Gamification is definitely something we’ll last launching inwards early on 2012. We’ll last rewarding “net points” to users (to purchase automobile parts for their digital car) for commenting on spider web log posts, writing automobile reviews, participating inwards the forum as well as helping our community. The terminate user is ever inwards the forefront of our minds whenever nosotros fix whatever developments to the Netcars website. We’re going to last working difficult on improving the information displayed on our “Used Brand/Model” category pages past times adding videos, make/model comparing statistics as well as an “ask the expert” section.

8. What makes Netcars unlike than other online automotive sites?
Our motto is “We exercise things differently” – this is clearly displayed inwards our unique PPC billing model. We tin sack also displace quicker than our larger counterparts. We desire to part our information whereas everyone else keeps their stats locked away. We also aim to fix the automobile locating procedure an exciting ane rather than a mundane task.

9. What tips on SEO tin sack you lot give our readers?
Follow iv steps:

a. Keyword Research – How exercise your users search for your product? Do non overlook this of import stage. You volition uncover “low hanging fruit” (high volume search damage with depression competition). There are enough of keyword interrogation tools out in that location including Google’s costless tool https://adwords.google.com/select/KeywordToolExternal

b. Site Architecture – this volition last determined past times your keyword research. Most importantly you lot convey to fix certain your site is accessible to search engine spiders. Once that box has been ticked you lot demand to nautical chart the funnel/architecture from your homepage to every page on your website. Do all relevant sections interlink (allowing link juice to follow)? Make certain you lot convey your most of import pages at a maximum of two clicks away from your homepage.

c. Link Building – Quality over Quantity! Obtain links from relevant, authoritative partners, sites talking well-nigh your products. Obtain invitee posts/articles from highly respected websites. Make the most out of your PR efforts – syndicate press releases online (with dorsum links embedded).

d. Constantly engage via Social – Facebook shares as well as tweets are existence indexed past times Google as well as are a ranking factor. Make certain you’re engaging with your audience as well as offering a broad multifariousness of assist as well as information. If somebody has a bad sense on your site or with your production speak to them. Don’t only “sell” yourself on Social Media – people volition locomote bored.

10. What tips on PPC tin sack you lot give our readers?
First, it’s massively of import to last able to quantify your PPC spend. If you lot can’t rail goals you’re screwed equally you lot won’t know what adgroups/campaigns are converting or not. Here are a few more:

a. Test elevate copy.
b. Day parting – unopen to days convert amend than others.
c. Time parting – unopen to hours of an private 24-hour interval also convert better.
d. Add sitelinks to your PPC adverts. They increment CTR (click through rate). 
e. Positive reviews. If you lot convey over xxx positive reviews on your production fix certain they are coming through inwards your ads. Again the star seller ratings increment CTR.
f. Use your keyword research to conception out you lot Campaigns as well as Adgroups.
g. Constantly handle your bids. Position 3-4 may convert amend than pose 1.
h. Never give up – you lot don’t convey a job concern if you lot can’t fix Google PPC pay for you.


Special thank you lot for the invitee post service as well as marketing tips from Louis Rix...

Louis Rix is the Marketing Director for Netcars.com ane of the fastest growing online automotive sites inwards the UK.




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