Big Changes At Hotels.Com

This calendar week nosotros interviewed Vic Walia, senior managing director for global construct advertising at hotels.com.  The mega construct is making around major branding changes to elevate their construct as well as expand their reach. Check out this marketing weblog exclusive interview:

1. What's the master copy motivation for the novel Hotels.com logo? We wanted to unify the construct globally as well as present our customers whether booking from or traveling to the US, London or Tokyo, it’s the same move experience alongside hotels.com. We too wanted to bring our expertise as well as longstanding leadership inwards the market. 

2. In conjunction alongside the logo update you're too changing your tagline. Can y'all render around insight into the update? Finding travelers the perfect house is actually the marrow of what we’ve done for xx years as well as therefore nosotros wanted to remind customers that we’re almost hotels, as well as entirely hotels. We sell over xxx ane 1000 m room nights every yr alongside upwards to 100,000 deals as well as therefore nosotros know our customers count on us to honour the perfect room, which is why our novel tagline resonated as well as therefore good alongside our loyal customers on Facebook.

3. How has the Hotels.com construct evolved inwards the final yr as well as where create y'all encounter it going inwards the future? The construct continues to focus on its marrow business, hotels. The move marketplace put as well as ecommerce marketplace put is a dynamic ane as well as constantly changes as well as Hotels.com volition accommodate accordingly, every bit it e'er has.


4. In your unloose y'all mentioned additional changes inwards the side past times side distich of quarters. Can give our readers around insight into additional construct related changes you'll last making? In improver to the logo alter globally, nosotros volition last integrating a novel await as well as experience amidst all of our sites globally to aid unify the brands. We choose too began using our novel font means inside all of our creative from TV advertising, sale messaging as well as emails. New sub-logos choose too been released inwards the novel means for the loyalty program, Welcome Rewards as well as for Deal of the Day to cry simply a few. We are updating our Photography our Site Copy as well as overall page designs inwards social club to give users a better, to a greater extent than informed experience every bit they navigate the site.

5. How volition y'all mensurate the reaction as well as feedback to your novel branding (logo, tagline, etc.)? The feedback volition last measured most clearly past times trouble concern results. Plus, nosotros choose already tested the novel logo, tagline as well as creative alongside enquiry to ensure that it appeals to our electrical flow client base of operations every bit good every bit whatever novel potential customers. 

Special cheers to Vic Walia for sharing his rebranding secrets alongside us.  He is a Brand Marketing Director alongside over 13+ years of experience managing several billion dollar consumer brands inwards the Food, FMCG, Travel/Leisure as well as E-commerce categories.

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