Flash Mob Marketing: Become A Wellness Check


This calendar week we’re taking a aspect at a slap-up elbow grease I learned close from Gary Stringer. Gary is an executive at Accuracast – an way based inwards England. I was so impressed past times the agency’s elbow grease for national wellness checks, I had to hand out to Gary in addition to inquire him all close it.

The elbow grease encouraged residents inwards the local expanse to see their local centre for a complimentary wellness check. The NHS inwards Telford in addition to Wrekin took to a local shopping centre for a flash mob performance. During this they lip-synched along to Maroon 5's 'Moves similar Jagger' in addition to created a lip dub video, which was so uploaded to their YouTube profile. This is an interesting in addition to new approach to promote healthcare from an scheme similar the NHS, using a viral video in addition to sharing via social media has rarely been tried past times such organizations. 


1. Hi Gary, say us close your electrical current role at Accuracast?
I am currently working equally a digital marketing executive at Accuracast amongst a wide reveal of responsibilities nether this title, although principally I undertake link edifice exercises for clients. This involves a reveal of tasks designed to increment the reveal of backlinks to clients websites in addition to inwards improver to this I also create re-create on behalf of clients. I am also involved inwards implementing social media campaigns, such equally the elbow grease for NHS Telford in addition to Wrekin which is discussed below.

2. Tell us close your strategy for promoting Telford Health Check.
Essentially the strategy for the flash mob functioning was to generate farther awareness of the complimentary wellness depository fiscal establishment stand upward for service provided past times the NHS Telford in addition to Wrekin, which was evident inwards each aspect of the approach for the campaign. The flash mob began amongst the recruitment of individuals for the performance, amongst local organizations, students in addition to trip the calorie-free fantastic toe schools becoming involved, which helped meliorate awareness on a local level. Conducting the functioning at local, in addition to oftentimes busy, shopping view also led to greater awareness due to the resulting coverage from the local press. Once this had been achieved the elbow grease moved online, amongst the functioning uploaded to a specific YouTube in addition to were are currently inwards the procedure of promoting this via social media.

3. Where did the consider for a flash mob come upward from? What were your goals?

Quite oftentimes people are afraid to see their physician for a wellness depository fiscal establishment stand upward for equally they are worried close the results, hence it was of import to communicate the messages of the elbow grease inwards a calorie-free hearted in addition to humorous manner. The results from the wellness depository fiscal establishment stand upward for volition either furnish patients amongst a construct clean neb of wellness or allow whatsoever problems to detected in addition to treated early. The role of the flash mob functioning was principally to increment the awareness of the wellness depository fiscal establishment stand upward for service, exactly also to trim the fearfulness associated amongst it in addition to hence increment the likelihood of people using the service.

4. Did you lot attain your marketing goals amongst the program?

As the elbow grease is all the same to complete it is hard to create upward one's heed whether the goals cause got been achieved, although awareness of the complimentary wellness depository fiscal establishment stand upward for service has improved since the commencement of the lip dub campaign. Similar campaigns that nosotros cause got conducted inwards the past times cause got led to an increment inwards the reveal of people using services of this way in addition to hence it is expected that the reveal of people using the complimentary wellness depository fiscal establishment stand upward for service volition increase.

5. What advice attain you lot cause got for others who may wishing to utilization this shape of promotion?

The best slice of advice for others planning to utilization flash mob performances is to ensure that your message is clearly conveyed in addition to brand sure as shooting that the functioning is relevant. In guild to deliver the messages of the elbow grease effectively, each player inwards the functioning wore a t-shirt emblazoned amongst the “when you lot acquire the telephone phone GO!” slogan. As the elbow grease was conducted for the NHS Telford in addition to Wrekin, staging the functioning inwards a busy Telford shopping view ensured relevance in addition to highly targeted communication amongst the desired audience. Finally you lot should also brand the content equally engaging equally possible in addition to ensure that it is slow to part online, inwards guild to increment awareness.


Gary - thank you lot for sharing your success amongst us!


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